How I work.

The paths to a breakthrough opportunity and a costly mistake look similar at the start. My job is to find out which one you're on, fast.

I provide a structured, 8-week pilot to replace guesswork with evidence. We test the core premise of your idea so you can confidently pursue it or avoid a mistake.

The cost of mistakes
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  Discovery    Validation   Implementation   Release

The 8-week pilot.

My process is a compressed scientific cycle, designed for high-stakes business decisions. It breaks into three phases. At the end of each, you get tangible outcomes and the evidence needed to proceed confidently, pivot, or stop before making a costly commitment.

3 phases of a scientific cycle

Phase 1: Hypothesis

We begin by transforming ambiguity into a concrete plan. This means creating a shared, evidence-based understanding of your problem and its potential solutions.

We define the problem, the business objectives, and how to measure success. Then, I map the landscape of viable solutions, with deep analysis of each option.

You get:

  • A clear problem statement.
  • A ranked list of potential solutions with trade-off analysis.
  • A set of go/no-go criteria for the project.

Phase 2: Experiment

With a plan in place, we put it to the test. The focus is on answering the biggest questions and checking the riskiest assumptions in a short timeframe.

I build small, targeted prototypes to find the project's breaking points. Will it scale? Does it integrate with your systems? Does the vendor's API actually work as advertised? We need answers to these questions early, not after months of engineering effort.

You get:

  • Working prototypes.
  • Key performance metrics
  • A data-backed recommendation on the most viable path forward.

Phase 3: Model

The experiment delivered the data. Finally, we deliver the definitive proof: a working model built for production.

This isn't a throwaway demo. It's a well-architected core component that serves as a blueprint for future development. I build it with documentation, tests, and observability - everything needed for a smooth handover.

This gives your team a solid foundation to build upon, moving from exploration to implementation without losing momentum.

You get:

  • A production-ready core component, documented and tested.
  • Knowledge transfer to empower your team for ownership.
  • Recommendations for your next steps.

Flexible by design.

Each phase stands alone. You can:

  • Start anywhere based on where your project is.
  • Stop anytime when evidence suggests stopping.
  • Chain phases as insights develop.

This is the essence of practical R&D: making small, evidence-based commitments that let you move fast without being reckless.

Ready to see it in action?

Book a discovery call.